Social Networking Sites – 21; Tools and aggregators for your
List of Social Networking Sites.

We’ve discussed in detail blog philosophy impact, the online community groups personality, values and expectations for your own site, quality of business content, evaluation, goals, etc. The same applies to other online community groups you may choose to participate in. Each site will have it’s own guidelines for what’s appropriate and what’s not, what’s encouraged and what’s not. Think of each site as having a spectrum meter, and they all differ.

Be prepared with plans for your small business internet marketing, but also know that when introducing your own business promotional agenda each group is different.

For some online community groups it’s fine to declare the up-front purpose of your business, your business introduction with links, byline’s etc.

For other social networking sites that are more formal, check the FAQ (Frequently Asked Questions) section.

This is a common place to look for general guidelines.

Another thing you can do to learn about the social / business guidelines of a particular site is to review the “About us,” section, along with the mission statements. There may even be guidelines produced during signup in a popup window which require your consent in order to participate.

If you need more clarification after you’ve gotten at least some ideas from the previously mentioned information, just ask. If you ask in a manner that shows you care and respect the community relationships, any worthwhile community is generally great about giving you tips or additional information.

There may even be additional but informal things relevant to that particular social networking site to know. Marketing an online business can have it’s share of running through wickets, but it can also be rewarding in the right groups.

In the next segment of our series, we will be providing some great insight on a list of social networking sites. To help you make the most of your time or resource you’re going to dedicate to these online community groups, make sure:

-That they meet with your core values.
-That these online community groups bring out the best in you and yours; that they are like-minded, they aspire to be better, or that they encourage you to become more.
-That there is an effective format that is respective of your time.
-That is supportive of your overall goals.
-That the business content provided is functional, practical, and up to date.

Remember too what that particular social media site is geared towards. In other words, know your community. For other sites, if you launch inappropriately into a strictly social/fun site about business, you can alienate people faster than you can hit the reload button. In addition, you want people that want your products, so again, find the right social networking sites.

While evaluating the community, look at the nature of their “reach out method” or ROM. In other words, know how they’ve set up the site to help you with your social media marketing and recognize the specific boundaries.

As mentioned earlier in the training, Twitter is geared towards short and sweet messages with the best lengths ending by 120 characters in order to get the full promotion.

With Facebook blogs, you have more than one ROM between the general newsfeed, sending a message, sending a response, videos, links, etc. Tumblr is known more for in-depth community development versus quantities of fans or quick blurt updates. Linkedin is based more on a professional community that is to the point.


Social Aggregates. There are so many social networking sites to keep up with that it can steal away the small business owner’s most precious commodity, time. One way to bring the balance back AND increase the interactive aspects in online business optimization is through a social media manager, or aggregate.

Aggregates have different features that can help you automate social bookmarks, direct information and headlines, and provide simultaneous actions across multiple platforms.

Aggregates combine several networks at once, thereby eliminating unnecessary clicks and saving you time. With automated social bookmarking tools you can choose from several at once and make your forwards at the click of a button.

Make sure for the sake of time that you get programs, when available, with a synchronized response over multiple platforms. Here are some aggregates and tools to help you with your list of social networking sites.

For some aggregates you may need to download the social networking software. Wibya and Hubze are still new and have new interactive features (they seem to be promising at this stage). Retweet, or now the “Tweet” is one of the Twitter tools, and a multifunctional aggregate both for forwarding direct messages and connecting with other directed blog streams. The rest are highly reputable and have helped many people, as indicated by the rankings and high volume of traffic.

-Seesmic
-Ping.fm
-Hootesuite
-Onlywire
-Hubze – Still in basic development.
-Wibiya – Looks to be one of the most comprehensive aggregates with real time features.
-Monitter
-Add this
-Share this
-Constant Contact – Just Acquired Nutshell Marketing, enabling Constant Contact to incorporate a form of email aggregate.
-Retweet, now becoming a part of Twitters “Tweet”, one of the Twitter tools
-Twaitter, one of the top rated Twitter tools – has several uses including delayed messaging feature

Note: As mentioned in an earlier segment of this training, some of these versions of aggregates provide multitudes of options, especially with so many new social networking sites to connect to. It can be tempting to list large groups of sites… it can also overload the reader. Get to know your audience and pick around 5-7 social networking sites. If you are wondering about more you can either break down the traffic analysis that accompanies many of these programs or ask your readers… get them involved!

You can also use some of these type programs for monitoring traffic such as Monitter or Twazzup, both of them Twitter tools, and accelerating the integration of your published works, i.e.; marketing an online business. Additional monitor programs for your business in the social world include:

Viralheat
TwitterSearch
Alertsgrader
Boardreader
Google alerts
Backtype
Addictomatic
Social Mention

Set up user-friendly access and data synchronization for more than one internet device such as your pc, laptop, or smartphone. Should one internet device go down, whether your laptop or your phone, make sure you are still in the driver’s seat. Some aggregates have a desktop application, but should something happen to that PC in the middle of a timely event or promotion, then you are going to want to know you’re covered. Many aggregates have a phone application such as the new Twicca for Android (in Beta), another Twitter tool. Again, check - they may not fit your list of social networks.

For more great points for Social Network Marketing and additional tools that would support your list of social networking sites see this training programme developed by the Social-Networking-Bible.


Next in our series, Social Networking Sites - 22; Our List of Social Networking Sites - Where they are really at.

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